Window Display
My ongoing collaboration with jewelry designer Sarah Wan of The Devil's Workshop extended beyond the store interior to one of retail's most important opportunities for first impressions, the storefront window display. Together, we created a series of imaginative seasonal displays designed to tell a story, showcase her handcrafted jewelry, and invite customers inside. The results were incredibly successful, increasing foot traffic, workshop registrations, custom commissions, and retail sales, while one display earned recognition as Best Window Display on Toronto's Queen Street West.
Window themes in order from top:
Summer: Miami Vice
Fall: Back to School
Winter: Holidays to Generic
Winter: Holidays - Won Best Window Display, Queen St. West, Toronto
Spring: Getting Ready